In the first two, the couple isn't consuming any more than they would and just planning ahead.
In the second two, the friend is effectively doubling the consumption (at that point in the line).
That made me wonder how much supply of the items being purchased was available (food or place inside the disco).
If there is a limited supply then the line cutting in the second two examples is harming the people behind them because they may not get whatever they are waiting for.
However if supply is infiinite (or at least sufficiently large so everyone in line can get one) then the only difference I see between the examples is that the second two are somewhat ruder than the first two.
"We thought we knew everything about everything, and it turned out that there were unknown unknowns." - Richard Fisher, NASA 2009